Why am I passionate about this?

My name is Daniel Robert McClure, and I am an Associate Professor of History at Fort Hays State University in Hays, Kansas. I teach U.S., African diaspora, and world history, and I specialize in cultural and economic history. I was originally drawn to “information” and “knowledge” because they form the ties between culture and economics, and I have been teaching history through “information” for about a decade. In 2024, I was finally able to teach a graduate course, “The Origins of the Knowledge Society,” out of which came the “5 books.”


I wrote...

Winter in America: A Cultural History of Neoliberalism, from the Sixties to the Reagan Revolution

By Daniel Robert McClure,

Book cover of Winter in America: A Cultural History of Neoliberalism, from the Sixties to the Reagan Revolution

What is my book about?

My book follows the interaction between culture and economics during the transition from Keynesianism in the mid-1960s to the triumph…

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The books I picked & why

Book cover of World of Patterns: A Global History of Knowledge

Daniel Robert McClure Why did I love this book?

This is an anchor book for my course on the “Knowledge Society.” I jokingly refer to this book as “the history of everything,” as it covers everything from art to astronomy to linguistics to science and mathematics.

It is both dense as well as exhilarating to read, as you work through the essence of patterns and principles humans have mobilized to shape and store information and knowledge for thousands of years.

By Rens Bod, Leston Buell (translator),

Why should I read it?

1 author picked World of Patterns as one of their favorite books, and they share why you should read it.

What is this book about?

A comprehensive account of the methods of knowledge production throughout human history and across the globe.

The idea that the world can be understood through patterns and the principles that govern them is one of the most important human insights-it may also be our greatest survival strategy. Our search for patterns and principles began 40,000 years ago, when striped patterns were engraved on mammoths' bones to keep track of the moon's phases. What routes did human knowledge take to grow from these humble beginnings through many detours and dead ends into modern understandings of nature and culture? In this work…


Book cover of The Information: A History, a Theory, a Flood

Daniel Robert McClure Why did I love this book?

This book starts in a similar historical location as Bod’s book but quickly moves through the nineteenth and twentieth centuries—settling into the “information theory” era established by Claude Shannon, Norbert Wiener, and others in the 1940s-1960s.

I love this book because it situates the intellectual climate leading to our current dystopia of information overload. Gleick’s teasing of chaos theory inevitably pushes the reader to explore his book on the subject from the 1980s: Chaos: Making a New Science (1987).

By James Gleick,

Why should I read it?

5 authors picked The Information as one of their favorite books, and they share why you should read it.

What is this book about?

Winner of the Royal Society Winton Prize for Science Books 2012, the world's leading prize for popular science writing.

We live in the information age. But every era of history has had its own information revolution: the invention of writing, the composition of dictionaries, the creation of the charts that made navigation possible, the discovery of the electronic signal, the cracking of the genetic code.

In 'The Information' James Gleick tells the story of how human beings use, transmit and keep what they know. From African talking drums to Wikipedia, from Morse code to the 'bit', it is a fascinating…


Book cover of The Image: A Guide to Pseudo-Events in America

Daniel Robert McClure Why did I love this book?

This is a nice primary source assessment of the vast shadow created by Gleick and Bod’s books. Read simultaneously as both an artifact of the times as well as serious scholarly material, Boorstin deftly outlines the evolution of thinking and communication against the rising onslaught of electronic media flooding the world of the 1960s and beyond: the image and performative illusion of “pseudo-events” dominating our attention.

Read as prophecy, I also pair with Alvin Toffler’s Future Shock (1970) and Paul Valéry’s The Conquest of Ubiquity essay from the 1920s.

By Daniel J. Boorstin,

Why should I read it?

4 authors picked The Image as one of their favorite books, and they share why you should read it.

What is this book about?

First published in 1962, this wonderfully provocative book introduced the notion of “pseudo-events”—events such as press conferences and presidential debates, which are manufactured solely in order to be reported—and the contemporary definition of celebrity as “a person who is known for his well-knownness.” Since then Daniel J. Boorstin’s prophetic vision of an America inundated by its own illusions has become an essential resource for any reader who wants to distinguish the manifold deceptions of our culture from its few enduring truths.


Book cover of Amusing Ourselves to Death: Public Discourse in the Age of Show Business

Daniel Robert McClure Why did I love this book?

This book also operates as both a primary source as well as a scholarly work, essentially updating Boorstin. Postman’s classic book wrestles with the paradox presented by George Orwell and Aldous Huxley: Huxley, rather than Orwell, anticipated the future, as one does not need to outlaw certain books if one does not care to read—as one revels in the pleasures of “pseudo-events.”

Read in light—or glare—of the more recent smartphone revolution, Postman’s book becomes even more relevant to contemporary discussions about information, knowledge, and overload.

By Neil Postman,

Why should I read it?

5 authors picked Amusing Ourselves to Death as one of their favorite books, and they share why you should read it.

What is this book about?

What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than ever.

"It's unlikely that Trump has ever read Amusing Ourselves to Death, but his ascent would not have surprised Postman.” -CNN

Originally published in 1985, Neil Postman’s groundbreaking polemic about the corrosive effects of television on our politics and public discourse has been hailed as a twenty-first-century book published in the twentieth century. Now, with television joined by more sophisticated electronic media—from the Internet to cell…


Book cover of The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

Daniel Robert McClure Why did I love this book?

This book tells the tech-business story of algorithms and data exhaust and the companies who have implemented the dystopian future prophesized by Boorstin, Toffler, Postman, and others. While the book is large, Zuboff’s writing draws you into a world you know and, paradoxically, don’t know.

The work is the final stop of our story about information and knowledge, its chaotic meandering through amusing images and the shock of the future. 

By Shoshana Zuboff,

Why should I read it?

11 authors picked The Age of Surveillance Capitalism as one of their favorite books, and they share why you should read it.

What is this book about?

THE TOP 10 SUNDAY TIMES BESTSELLER

'Everyone needs to read this book as an act of digital self-defense.' -- Naomi Klein, Author of No Logo, the Shock Doctrine, This Changes Everything and No is Not Enough

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us.

The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell…


Explore my book 😀

Winter in America: A Cultural History of Neoliberalism, from the Sixties to the Reagan Revolution

By Daniel Robert McClure,

Book cover of Winter in America: A Cultural History of Neoliberalism, from the Sixties to the Reagan Revolution

What is my book about?

My book follows the interaction between culture and economics during the transition from Keynesianism in the mid-1960s to the triumph of neoliberalism at the dawn of the 1980s. As neoliberal ideas gained political currency in the 1960s and 1970s, a reactionary cultural turn catalyzed their ascension.

From the 1965 debate between William F. Buckley and James Baldwin, through the pages of BusinessWeek and Playboy, to the rise of exploitation cinema in the 1970s, Winter in America tracks the increasingly shared perception by white males that they had "lost" their long-standing rights and that a great neoliberal reckoning might restore America's repressive racial, sexual, gendered, and classed foundations in the wake of the 1960s.

Book cover of World of Patterns: A Global History of Knowledge
Book cover of The Information: A History, a Theory, a Flood
Book cover of The Image: A Guide to Pseudo-Events in America

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Uniting the States of America: A Self-Care Plan for a Wounded Nation

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Book cover of Uniting the States of America: A Self-Care Plan for a Wounded Nation

Lyle Greenfield Author Of Uniting the States of America: A Self-Care Plan for a Wounded Nation

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Why am I passionate about this?

I’ve always been fascinated by group dynamics, large and small. Why things functioned well, why they didn’t. It’s possible my ability to empathize and use humor as a consensus-builder is the reason I was elected president of a homeowners association, a music production association, and even an agricultural group. Books were not particularly involved in this fascination! But in recent years, experiencing the breakdown of civility and trust in our political and cultural discourse, I’ve taken a more analytical view of the dynamics. These books, in their very different ways, have taught me lessons about life, understanding those with different beliefs, and finding ways to connect and move forward. 

Lyle's book list on restoring your belief in human possibility

What is my book about?

We’ve all experienced the overwhelming level of political and social divisiveness in our country. This invisible “virus” of negativity is, in part, the result of the name-calling and heated rhetoric that has become commonplace among commentators and elected leaders alike. 

My book provides a clear perspective on the historical and modern-day causes of our nation's divisive state. It then proposes easy-to-understand solutions—an action plan for our elected leaders and citizens as well. Rather than a scholarly treatment of a complex topic, the book challenges us to take the obvious steps required of those living in a free democracy. And it…

Uniting the States of America: A Self-Care Plan for a Wounded Nation

By Lyle Greenfield,

What is this book about?

Lyle Greenfield's "Uniting the States of America―A Self-Care Plan for a Wounded Nation" is a work of nonfiction and opinion. Incorporating the lessons of history and the ideas and wisdom of many, it is intended as both an educational resource and a call-to-action for citizens concerned about the politically and culturally divided state of our Union. A situation that has raised alarm for the very future of our democracy.

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